” It’s not your customer’s job to remember to do business with you. It’s YOUR JOB to remind them.”
Sounds pretty simple, doesn’t it? But so many businesses forget the importance of marketing to their current and potential customers. Reminding your customers about your products and business is crucial for your business’s long term survival. Whether you have an outstanding beauty business or a successful luxury brand, ensuring your customer is kept in the loop is imperative EVEN if you can’t sell to them right there and then. Consumers need to be regularly reminded that you do exist so that as/when/if they are in the position to buy from you, they will be primed and ready to make that purchase. Our Lifestyle Team share three ways you can regularly remind your customers about your business or brand.
Email Marketing
As annoying as those marketing emails might be to you if email marketing is done correctly, you have some pretty impressive conversion rates. A study by the Direct Marketing Association found that 66% of consumers had made a purchase online as a direct result of an email marketing message that they had received. Currently, there are an estimated 6.32 billion email accounts with that figure expected to rise to 7.71 billion by 2021, that’s a substantial rise of 22% ( Radicati Group 2017). Another study by MarketingSherpa found that 72% of consumers also said that they prefered that avenue of communication best with regards to correspondence with companies they do business with. Creating and executing epic email marketing content is an art, so use it with care and consideration.
Print & Digital PR
The stats for convincing businesses that media coverage is of enormous value has to lay within its’ brand trustworthy credentials. According to an Ofcom report, magazines were perceived as one of the most trusted sources of information by consumers in the UK and positioned at the top of the list for quality news sources. With fake news continuing to spread like wildfire across the internet and social media, print and digital media outlets continue to retain their credibility and authority. As a brand, you should be harnessing this opportunity to showcase your brand on these platforms with a cohesive narrative and press releases which not only reflects your core business values but one that shines the spotlight on your brand. Reminding your customers with well presented content in the press should always be part of your multi-media marketing strategy.
Social Media Marketing
From creating outstanding blog content through to managing our client’s social media strategy, our Team take a seamless 360 approach to managing our client’s marketing efforts. Social media marketing can offer enormous potential for driving traffic to your website. By writing quality, SEO website blog content, you also increase your opportunities considerably for getting web traffic conversions.
Using your social media channels to share your business news and even ‘as seen in the press’ content is all part of creating engaging social media content that reflects your brand. Social media is a fantastic tool for your PR and Marketing efforts. Each social media channel offers vast opportunities, but it’s about discovering, which is the best platform for your brand as opposed to which channel you personally love the most.
Each social media channel has its distinct values, and currently, the one taking the credit for engagement value is Instagram. With shoppable tags attracting 130 million users to tap on shopping posts per month and 200 million who visit at least one business profile a day, you have lots of untapped marketing potential. Whether you choose Instagram, Facebook , Twitter, Pinterest or otherwise, choose a channel that works well for your business.
Whichever marketing funnel you choose to work with, ensure you have a skilled team at the helm to help guide and direct your business in the right direction.
