In this blog, our marketing team in London take a look at cornerstone content; what it means and how it can affect your SEO and website visitor experience.
Cornerstone Content Explained
Cornerstone content is at the very heart of your website. It can be a blog post or even a page. It should be the most valuable, well-written information that relates to your industry or niche. Cornerstone content allows visitors to become familiar with what you do and what areas or topics you cover.
The reason why it’s called cornerstone is because it should be the anchor to which you attach the very best of your content on your site. Your cornerstone pieces will also possibly the first content that visitors to your website will see and read.
How Many Cornerstone Pieces Should My Website Have?
There is no hard or fast rule as to how many cornerstone pieces your website should carry. Maybe your business covers different areas of interest. In this case, you would want to have informative and well-executed copy on each of these on your site. Remember, any website content should always stick to the rule of quality over quantity.
Why Should I Bother With Cornerstone Content?
You should bother with creating well-researched, quality cornerstone content because it will establish you/your brand as a trusted authority on the niche you are targeting. And, allow you to benefit your SEO efforts.
How Does Cornerstone Content Affect SEO?
Writing quality content allows you to weave in keywords and terms for your sector. Incorporating high-value external links will also help lift your SEO efforts.
What Else Do I Need To Know About Cornerstone Content?
You need to know that creating brilliant, information and engaging content is crucial to converting that website visitor. The ideal scenario is to be able to switch somebody who hops onto your website for a fleeting moment into an engaged reader. Then, in turn, translates into a buying customer (your services/your product).
How Do I Gauge If My Cornerstone Content Is Performing Well?
The average time visitors will spend on a web page is 30 seconds or less https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/. However, if you can keep them on your page for more than 30 seconds, then you have an excellent chance of retention. Build content on your site and review your website analytics regularly. This will allow you to see what is resonating with your website visitors and how you can beneficially expand on your content.