Our Luxury PR & Marketing Team explains the importance of precisely positioning your premium brand as luxury and why it needs it.
Invest For Return
Your marketing doesn’t just start and end with your marketing and PR agency. It begins with you. If you expect consumers to pay premium prices, they will expect a premium experience. No matter how luxurious or high end your product is, if your website is poorly written, your packaging is cheap, and an afterthought or your logo is tacky, you won’t be off to a good start.
Investing time in researching and paying professionals to help you deliver on these areas is paramount. Presenting a cohesive narrative and boosting consumer confidence to make a considered purchase and investing in these areas in time and value will pay dividends further down the line.
Luxury Website Design
Your ’boutique store’ should reflect a luxury tone and this is regardless of physical or online presence. Your shop front and website landing page should be the ‘kerb appeal to draw your customer in, and the browsing experience should be luxurious and pleasurable. You want to encourage your store visitors to browse, buy and return again and again.
Think about your website design being like a store layout; it needs to flow and be easy to access. Items should be easy to find, view and buy. Every aspect of your website visitors’ experience should be seamless. Investing in quality website design and quality website content are a sound investment for your luxury brand.
Luxury Social Media Marketing
A premium brand always pays attention to its social media channels. From creating quality posts that echo the brand’s sentiment and tone of voice to offering outstanding customer service, a premium brand takes its luxury marketing seriously across all points of brand visibility. Luxury brand social media marketing is our speciality, and we know how to market luxury brands.
There is a saying, ‘an image speaks a thousand words. We say an ‘a quality professional image can sell a thousand products. If your luxury brand is premium, then your photography should reflect the quality of your product. If lower end high street stores invest thousands in professional photography, your product should look like a million dollars!
Read Our Round-Up Of The Best Luxury Breaks In The UK.