Your Google My Business Page is an extremely valuable asset to your company, so how do you ensure you are making the most out of your profile? This business blog explains what Google My Business is and the importance of optimising your Google My Business page.
What Is Google My Business
Google My Business is a free business profile listing. You can update your business hours, publish posts, respond to reviews and answer questions. It allows you to manage your online presence and can help verify your business to potential customers.
Why Bother With Google My Business?
For a local business, Google My Business captures local searches and improves your local SEO. If someone searches via Google Maps, your profile will show up, which is another good reason to be featured. However, even if you are a national or international business, investing time and energy is worthwhile.
No Website? No Problem
If you are a small business and promote your services purely through social media, you may not have or need a standalone website. Your Google Business Profile offers you an excellent opportunity to have an online presence away from your social media channels, allowing you to post and communicate effectively with existing and potential customers. You can even create your own website through your profile with minimal effort, as Google will automatically pull through information and photos from your profile. You can then customise your website, which will automatically update to reflect any changes made to your profile.
Optimising Your Google My Business Page
You should update your posts regularly to get the most out of your profile to improve Google My Business. As part of our online services, we update our client’s business profiles and ensure that these are kept up-to-date and optimise for SEO. You should take advantage of the review options and ask clients and customers to leave a review. Google offers a star rating and review space for further comments, which helps build trust and credibility. Google uses reviews as one of the factors in their local search ranking, so it helps your business profile if you gather reviews. Verifying your business locations means that you are more likely to show up in local search results, so again, it’s worth taking the time to complete this step.
SEO & Social Media – The Perfect Combination for Success
