Every business should have a Google Business Profile. Most companies have a Google Business Profile, but most companies see this marketing opportunity as an afterthought. Here are our expert tips to improve your Google Business Profile.
Google My Business Is Free
Google My Business is free, so why wouldn’t you want to harness this free marketing opportunity?! Suppose you’re a business that relies on local trade. In that case, the good news is that your listing will automatically be added to Google Maps, which means you could capture some additional passing trade from consumers browsing maps, not by name.
Complete Your Google My Business Profile
Ensure that you have completed all the requested details, including opening hours, business name, phone number, website, business category, etc. You give your business the very best opportunity to rank organically.
Verify Your Profile
Google will ask you to verify your business listing. This automatically makes your business more authentic amongst your competitors and helps in search engine page results. You can also get your business Google Guaranteed within specific trade sectors. Although this service is not free, getting a green badge will give your customers trust and credibility.
Improve Your Google Business Profile With Regular Updates
Whether it’s letting your customers know bank holiday opening hours or updating them on new product launches and news. Ensure you add regular updates to your profile. A busy business has an active online presence. We manage numerous Google business profiles for our busy clients to ensure they maximise their digital presence.
Add Photos Of your Business
Adding photos to your profile can significantly improve your visibility and ensure that you stand out from the competition. Including photography of your premises and staff can give potential customers a feel for your business and professionalism. The average profile has around 11 photos, so ensure your profile is visually interesting too!
Set Up A Q&A Section
Set up a Q&A section on your website so consumers can get in touch and ask questions. However, ensure you have someone regularly checking and managing your profile if you decide to do this.
Google Review
Ask your customers to leave reviews for you. It is thought that 90% of people browsing the internet will read reviews before engaging with a business, so invest the time in asking your customers. Never underestimate the power of Google reviews. Make sure you respond to all fantastic customer reviews to show your appreciation but be as quick to address any customer complaints visibly and efficiently.
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