New Year, New Business Resolutions? Here are tips on how to set business goals and stick to them as the year unfolds.
Set Realistic Goals
Set realistic and achievable business goals. Setting your business goals too highly will disappoint and demotivate you. Create two lists; a short-term goals list and a long-term goals list. When we start working with clients, we always ask them what their short-term and long-term goals are so that we can create a marketing plan to support their short and long-term vision of business success. Doing the same for your business helps you stay focused and motivated. Start with the smaller goals you would like to achieve. These could be getting past a benchmark number in your turnover or sales or being in a position to expand your team members or becoming a multi-media brand. Whatever your business goal, add to your lists.
Keep A Visual Reference Of Your Business Goals
Call it your daily business affirmation or just a reminder of your business goals, but keep a visual reference of your business goals to hand so you can view them daily. If you’re feeling creative, create a mood board of your business goals and stick it on the wall of your office or create a list that you can keep in the front of your diary that you can refer to every day. Creating and sustaining a positive mindset is essential in running any business, particularly for business owners. Keeping your business goals to hand for reference will keep your focus during more challenging times and show you how far you have come already. Our Small Business Consultancy Services help small businesses define their goals and help them with expert marketing advice.
Be Prepared To Adapt
Speak to any business owner, and they will tell you that running a business comes with highs and lows. No company is consistently successful from launch to date – every business meets challenges, but how you deal with the challenges makes the difference between sink or swim. Be prepared to adapt your business goals and align them as and when you need to. For example, during an economic downturn, focusing on a 70% increase in sales for the last quarter of the year is no longer a realistic business goal. Still, a 70% increase in sales across the year is more attainable. Your business might branch out in a different direction, so being adaptable to your business goals is imperative.
