Keywords are words and phrases people type into search engines when looking for something. They affect your SEO because they tell Google what your website is. Google then uses this information to determine if your content is relevant to a specific search query and how it should sit in search engine rankings.
For example, if you are looking for a Beauty PR agency, you may type in ‘Beauty PR’ in the search bar on Google. This will bring up pages of suggestions related to the ‘keywords’ in the search queries. We come up on Page One for this Google Search term with one of our blogs, the first organic search beyond the paid Google ads.
Why Do I Need To Use Keywords?
Keywords are essential to Google because they define what your business does to Google as it crawls through trillions of website pages. If you have few keywords that relate to what your company does on your website, then your chances of appearing in an organic search in the first or consecutive search pages are less than slim.
Appearing in a relevant search will increase traffic from search engines, but they need to be relevant to your business and what you do or sell.
At this point, it’s important to note that you cannot rank highly for every keyword – so it’s essential to choose carefully and see where your website content can gain a few wins rather than fight a losing battle!
What Are Long-Tail Keywords?
You may have heard of the above term and wondered what it means. Put simply; these are phrases that generally have lower search traffic. For example, if you were searching for ‘best hoover’, your competition to rank for this would be very high, but if you were searching for ‘best hoover for pet hair’ or ‘best hoover cordless’, your chances to rank would be higher with these longer search terms but to a smaller audience. It doesn’t mean you shouldn’t incorporate this type, but you would need to rank for lots of them to see increased traffic. Creating relevant content is at the heart of your SEO basics.
Getting Started With Keywords For SEO
When we are working with a client, we will do plenty of keyword research with the help of our various SEO tools, which scan our client’s websites and will help highlight any keyword gaps. We will also look at competitors and search terms and put together a list of keywords with relevant keywords in our keyword research process. For SEO for beginners, you’ll need to consider aspects such as search engine algorithms. After all, searching for ‘heated gloves’ won’t be a popular search term in the summer!
After we have collated a list, we will create blog topics to give our clients the best chance of content optimisation on their websites. Our blog articles will often embrace Google trends and Google search terms where relevant and help establish our clients as authoritative sources within their industry. We will help our clients with internal linking to further help inbound marketing.
We will look at search intent when considering search volume so that you have the best chance of ranking for your keywords. The monthly search volume might be smaller on specific phrases and words, but they can help support your overall SEO strategy if you use wisely in relevant content.
Don’t Forget Your Keywords In Your Blog Posts
Remember to include keywords in your blog posts. A great piece of quality content with keyword phrases about a subject relating to what your business does or sells should be an integral part of your SEO strategy. However, keyword stuffing (i.e., putting keywords in for the sake of it) will not prove favourable in your search engine rankings. Evergreen content and authoritative content will always be the best-ranked blog content, but they must be original and well-written.
Our team are certified copywriters and qualified journalists and specialise in SEO supercharged marketing. Whether it’s improving your blog SEO strategy, improving product descriptions, or rewriting your meta descriptions, we create content ideas that help your business attract organic traffic with skill and search engine optimisation.
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