If you own a business and have a website, regardless of whether you have an e-commerce website or use it to promote your services, Google’s latest E-E-A-T update affects your website. In this business blog, we explain what these updates mean for your business and website and how you can improve your content.
What Does Google E-E-A-T stand for?
Google’s new update E-E-A-T stands for
- Experience
- Expertise
- Authority
- Trust
What Does This Mean For My Website Ranking?
When trawling your website for high-quality content, the new algorithm update will consider the above. Looking through the four bullet points, you could be forgiven for thinking that experience and expertise are the same. However, according to Google, they aren’t. For example, Google defines experience related to the content creator’s first-hand and personal experience of the topic. In contrast, expertise is defined as to what extent the content creator or website is known for the subject matter and how reliable and trustworthy their content is.
So what does that mean for your website and SEO strategy? In a nutshell, if you’re writing blog content with Google SEO in mind, you will need to consider experience and expertise alongside authority and trust in your relevant content.
How Can I Create A Blog Post That Includes SEO Success Factors?
Good quality, well-written content remains at the heart of a strong online presence. Relevant topics that will rank well in an organic search should be a solid consideration for your online content. Our certified copywriters and qualified journalists are experts in helping our clients increase their organic traffic and improve their Google search chances. Writing quality content is about something other than stuffing your content with relevant keywords for the sake of it (which Google doesn’t like). On the topic of keywords, we carefully research target keywords and tail keywords to enhance our clients’ chances of appearing in major search engines and to help Google find your content.
Other ranking factors such as site speed, duplicate content, and poor user experience can all impact your search engine optimization, but writing SEO-friendly content and building a network of relevant internal links with external links can absolutely support your SEO marketing efforts as monitored through your Google Search Console.
Remember, working with content marketers who can write engaging meta descriptions and create website blog content regularly with well-crafted content for users to read and digest with link building and including additional keywords which sit within your area of expertise are all going to be a vital element of your digital marketing strategy from now on.
