Are you thinking of taking the plunge and hiring an Equine PR Agency and Social Media Agency? We have over 40 years of collective equestrian PR industry experience. Here are our top tips for finding your dream equestrian pr agency. Whether you are looking for a short campaign project, or a long-term relationship, our Team share their advice on what to look for in an equine marketing company.
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The Right Fit For You
Where can I find a creative equestrian pr agency? What is equine marketing and do I need it? It’s not so much about looking for an equestrian PR agency, but more about finding the RIGHT one for your brand. A simple Google search will throw up lots of paid and organic suggestions, but how do you know which is the right fit for your brand or business? Each agency should have its own USP. Our unique selling point is that we represent premium equestrian brands. Another equine PR might be more specialist in budget brands. Our background story and experience also set us apart. Our Team come from photography, fashion styling, retail merchandising and journalism backgrounds making us unique. Our clients choose to work with us because we have the expertise, press contacts and get results.
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Exclusivity
Are you exclusive to the equestrian agency? In other words, do they represent your direct competition? This may not sound important but if a press opportunity comes in for one brand, how can the equestrian PR make a decision on who to put forward? We are cautious not to represent competitor brands for two reasons:
- a) Morally, we don’t think it’s right.
- b) You want us to be looking out for your best interests first and foremost.
Not all agencies are as selective or care as much about their long-term client relationships. Some agencies will represent conflicting brands, but to protect our clients, we don’t take on brands which directly conflict with each other. We do care about our long-term clients and our focus is always on delivering the best service. We still represent some of our very first clients from when we launched in 2011! You need to look for this in an equestrian PR agency. Ask the question before you sign the contract.
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Qualified
What qualifications do you need to do equestrian PR? Well, none. Which is why it is so tricky for equestrian businesses and equestrian brands to make an informed decision. We invest in our staff training so that our clients are always assured of the best possible service and advice. We have certification in SEO copywriting, journalism and social media. Our training also extends to Facebook advertising and social media marketing strategy. We also invest heavily in tools that allow us to deliver exceptional services. Look for an equestrian PR agency that invests back into their services. These vary from press wire alerts through to analytical tools to help us monitor our social media client’s performances.
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Budget
How much does an equestrian pr agency cost? The cost you are paying will vary from agency to agency and be relevant to their experience and track record. Remember, what you are really paying for are their experience, their superb media relationships and their fantastic results. Cheap doesn’t always equal good. Every brand, no matter how big will be working to some kind of budget. Choose based on the best alignment for your brand, not just on the cheapest. Some agencies may work on a ‘pay as you go’ structure. We don’t work like that because the best results you get are when you plan ahead. Editors work months ahead and our social media plans again, are planned well in advance.
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Equestrian Brand Experience
Do they have great equestrian brand experience? They don’t have to have worked with brands precisely like yours. Look for an equestrian PR company that has equestrian experience that shows their creativity and their scope. Remember it’s easy to create show-stopping campaigns and results with big budgets. How about their success with brands your size? Do your homework and your research before parting with your money. Pay cheap, pay twice.
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Spot The Difference
What makes our equestrian PR agency different? Our agency is different from the other PR agencies within our sector due to our knowledge and unique experience combined. To add to our awards, we were also recently awarded the title of ‘Best Luxury Lifestyle PR Company 2022‘. If you want your brand to stand out from the competition, look for an equestrian PR agency that is different.
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Why Appoint An Equestrian PR?
Why do you need PR and Marketing? Is it because you are short on time or feel you need expert help to take your brand to the next level. Perhaps you need an equestrian professional to manage your social media channels. Understanding why you want to hire a PR Professional and being realistic in your expectations is essential. You need to look for an Equestrian PR Agency that is the right fit for you.Take time to consider both and don’t be afraid to pick up the phone and have a chat. Get a feel for the person that is possibly going to be representing your brand. You’ll be working closely with them so make sure it’s an easy relationship from the first call.
If you enjoyed reading this blog, you might like to dive into How To Grow Your Equestrian Business On Social Media.
