What Is Beauty PR? - MirrorMePR
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Beauty PR is public relations which promote beauty products. Beauty products range from mascara, blusher, foundation, through to face and body creams and moisturisers and everything else in between. Public Relations introduces products and brands to the consumer through traditional print media (magazines and newspapers) as well as online media, TV, film and radio. Social Media Beauty Marketing PR Agencies, like MirrorMePR, also ‘promote’ brands through social media and work with influencers (known as influencer marketing) to help promote your company. When you see a beauty product online or in a magazine, the likelihood is that a PR company is part of that visibility. Our job as a London Agency is to ensure that our clients are seen worldwide.

How Do I Find A Beauty PR Firm?

A simple search on Google will bring up hundreds of beauty PR firms, but how do you find a PR company that is the right fit for your beauty brand or product? Finding the right Luxury Beauty PR Agency needs to take into consideration several factors; Experience, expertise and most importantly, enthusiasm for your brand or product. We only work with brands and products that we believe are the best. As a brand, you need to find the right fit for you; from the PR team members who will be working on your account, through to their experience in your sector. Our brand experience within the beauty industry ranges from clients as diverse as a Chelsea Health Club through to a CBD Health & Beauty Brand and an organic, vegan beauty collection aimed at equestrians. Pick up the phone and speak to a few PR agencies;

Ultimately go with your gut feel!


How Do I Get Beauty PR Packages?

Choosing the right PR package for your beauty brand can seem daunting. Contact the PR company and explain what you are looking for and what you hope to achieve through PR. If a prospective client knows what they would like to achieve, it’s a good starting point to chat further about our PR services and determine if this vision is realistic. A PR Agency may ask what your marketing budget is. Enquiring about your beauty marketing budget enables a PR Agency to put forward ideas which are achievable and considerate of cost. As a bespoke PR agency, we pride ourselves in being able to offer our clients a range of bespoke PR packages. Our Marketing and PR bundles are tailored specifically for our client’s needs and requirements; Whether it’s a new product launch, managing a celebrity endorsement or finding the perfect influencer to work with your brand.

How Much Does A Beauty PR Cost?

Appointing a PR Agency can vary considerably in cost. Prices can vary wildly from £500+ upwards to four figures per month dependent on the size of the agency, their experience, and what services they are offering within their Beauty PR packages. Some PR Agencies take a ‘one size fits all’ approach to their clients. However, we don’t believe that every business is the same, which is why our packages are tailored to fit client needs and accommodate budgets.

For an informal chat about your brand, contact our team. With over 30 year’s collective experience working in public relations, a call to our team won’t cost you a penny (apart from the cost of the phone call) but may save you a fortune in the long term.

Enjoyed this blog? You might enjoy reading our top tips and advice on How To Present Your Brand As Premium.

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