Pet brand marketing is the practice of using pet brands to market products to consumers. Pet brands have been around since the early 1900s, meanwhile today, pet brands still promote products and services to consumers. From pet insurance to pet technology, pet food and pet products, our pet brand marketing experts have put together this listicle to help your business grow.
Pet Brand Marketing Spend
Presently, online retailers dominate the strengthening e-commerce market because in excess of two-thirds of pet owners will spend more money on their pets than on themselves. Amazon is a significant player in online pet sales. Pets At Home being the largest retailer of pet supplies in the U.K., according to Statista.
Pet Food Market
According to Fortune Business Insights, the global pet food market was valued at $43 billion in 2016. In 2022 market data shows that in the U.K. alone, the pet food market is now worth a total of £3.3bn.
Pet Products Market
The pet products market includes everything from toys to grooming tools and even clothing. According to APPA, Americans spend $103.6 billion on pet products annually.
Pet Care Market
The global pet care market is expected to reach USD 232.14 billion by 2030. The pet care market includes everything from organic dog food to cat litter and even flea treatments.
Pet Treats Market
In 2021, the global pet snacks and treats market size was valued at USD 33.16 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 11.7% from 2022 to 2030. Pet treats include anything from rawhide chews to peanut butter treats. Pet food and treats make up 40+% of all pet product spending.
Pet Grooming Market
The U.K. Pet Grooming Market Size was estimated at US$ 524.4 Mn in 2022 and is anticipated to grow at a compound annual growth rate of 5.7% from 2022 to 2032, according to Future Market Insights. Pet grooming includes everything from nail trimming and doggie-spa days to pamper sessions for your dog.
Pet Health Market
The global animal health market size was valued at $35.1 billion in 2021. It is expected to reach a value of $45.42 billion by 2028, at a CAGR of 3.75% over the forecast period (2022–2028). According to Global News Wire, this is due to a significant upturn in pet ownership. Possible reasons cited include more people working from home, a greater desire for companionship, and longer human life spans. Pet health includes everything from vaccinations to dental care and pet insurance.