What Makes A Luxury Brand? | Luxury PR Team | MirrorMePR
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What makes a brand ‘luxury’ and what is the definition of luxury?

Defining luxury isn’t as simple as it first seems, and what appears to mean ‘luxury’ to one person, maybe different for another. One aspect when defining luxury, which we can all agree on is that it embodies a service or product which offers a state of elevated comfort or elegance; unrivalled opulence and richness that brings us utter joy. 

As a Luxury Brand Public Relations Agency, our premium clients all have something in common; they ooze quality and timeless appeal. In this blog, we explore what constitutes a luxury brand and how you can ‘tell your brand story’ effectively and clearly, showcased perfectly by these magnificent International luxury brand examples, handpicked by our marketing team.


The Luxury Tailor

Gieves & Hawkes is one name synonymous with bespoke men’s tailoring and menswear. With its Savile Row address and a history harking back to 1771, Gieves & Hawkes have built their business on beautiful tailoring for men and their British heritage.  


Secret To Their Success? 

Always remaining true to their heritage aesthetics and avoiding fickle fashion trends. 


The Luxury Travel Agent

If you’re planning a luxury holiday, you’ll want a luxury travel agent, and we love True Luxury Travel. This British luxury travel company offer a personal service coupled with fantastic holiday locations. Personally picked and approved by their small but dedicated team.


Secret To Their Success?

Luxury travel with a personal touch and making a real connection with their clients that goes beyond just the sales pitch. 


The Luxury Hotel

With so much choice in the luxury hotel sector, we chose Claridges in Mayfair, London. Just a beautiful luxe experience from the moment you step through their doors. Harking back to the 1850s, this glamorous luxury hotel is just so right on every level. 


Secret To Their Success? 

Combining timeless art deco glamour with 21st-century service and facilities. A hotel which is celebrating tradition with contemporary thinking.


The Luxury Car Brand

The Aston Martin is still manufactured here in the UK today, combining innovation, creativity and advanced engineering. Top of our wish list, the Aston Martin ticks all our luxury brand boxes.


Secret To Their Success? 

Proud of their distinctly British roots, this iconic luxury car brand combines heritage, quality craftsmanship and design with James Bond sex appeal.


The Luxury Spa

The Luxury PR Team love a beautiful spa experience, and for us, Cliveden House is the whole package; The opulence of a grand, Grade I listed building set in over 300 acres of National Trust grounds, the formal and informal dining options and a beautiful spa with extensive treatments completes our luxury must-haves. 


Secret To Their Success?

A property steeped in history, politics and the Profumo affair certainly put it on the map, but promoting your spa as an all-round luxury experience with the last remaining outdoor pool in England has a quintessential edge.  


The Luxury Watch Brand

With an abundance of luxury watches, our personal favourite has to be Longines. With our personal brand experience embracing this iconic watch brand, their collection of timepieces are as beautiful as they are modern classics.


Secret To Their Success?

The ability to retain an air of distinction in a sector bursting at the seams is translated beautifully through their carefully selected high profile ambassadors and clear messaging. 


The Luxury Retreat

The team love Ibiza and Atzaró in the heart of Ibiza and one of the most prestigious luxury hotels on the island. Set in a 13-hectare estate of a former orange farm, Atzaró is a welcome retreat from life back in the UK.


Secret To Their Success? 

Bringing together beautiful facilities while incorporating a connection with the environment, from harnessing the power of nature through onsite solar panels and a natural well, beautiful natural wood beamed ceilings of its hotel interior and an organic vegetable garden used to create its fresh seasonal dishes.

Enjoyed reading this blog? You might enjoy “The Best Luxury Breaks In The UK“, written by our luxury PR team.