Exclusive Chelsea health club Très Health was keen to tap into the equestrian market, following success in treating athletes from other sporting sectors. With a growing number of riders based in London and the Home Counties, they were keen to capitalise on this market.
To establish Très Health as the leading innovator in rider fitness and well-being and showcase the diversity of their treatments, encapsulated within their ‘Rider Services’ division.
MirrorMePR focused their campaign on a core group of equestrians based in and around London, as well as establishing the brand in a broader national capacity. MirrorMePR secured two geo-targeted banner adverts with leading equestrian title Horse & Hound on-line. Woven into the campaign was the opportunity for advertorials, editorial and video content, so MirrorMePR filmed a series of short promo videos for embedding and shareability through the media’s social media. MirrorMePR also negated and secured a leading international rider as their ambassador for credibility and voice piece for ‘first hand’ feedback to media & fellow riders. The project concluded with the official launch in association with Quintessentially Equestrian of their rider services, with MirrorMePR taking ownership of VIP equestrian guest list, which included Riding Club London members, a city equestrian networking members group and a Gold medallist Olympic dressage rider, royalty and riders across all disciplines. Exclusivity for media coverage was given to an equestrian lifestyle website with a strong London influence and connections, resulting in extensive event coverage.
Extensive editorial secured covered a range of mediums, encompassing print, digital and social, including a four-page exclusive feature in a leading national monthly equestrian title. MMPR also secured podcasts, interviews and live Q&A Twitter slots with key equestrian media to add further credibility with this new audience. Uplift by 100% in rider related enquiries into their services.
