“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
In this tough economic climate, this does seem to the case with many brands skimping and saving by ditching or reducing PR activity, but having a good PR on board can be your secret cost effective weapon crucial in the survival of the fittest.
We know that there are still a lot of brands out there, which just don’t understand or appreciate the positive impact, which a good PR can bring to your brand’s profile and visibility. So often our clients comment that they also love having someone to bounce ideas and thoughts off of and relish the additional creative input which working with a PR can offer.
It’s not just about press releases and attaining media coverage, we also help our clients with everything from social media, networking, graphic design, branding, media planning and even manage relationships with sponsored riders and do video production!
From equine events through to beauty product placement, a good PR is someone who works tirelessly behind the scenes to make things happen, looking for great opportunities and thinking about the bigger picture, so I think next time, I get someone say to me:
“So, what can you do for my brand that I can’t do already”
We suppose we should just say:
“Well, actually rather a lot!”
And the final word on the subject?
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates
Took the words right out of our mouths….