In the build-up to the big day, how can you ensure your brand stands out from the stiff competition and big boy brands with their huge budgets? The MirrorMePR Social PR Team share a few of their top tips:
As a naturally highly engaged platform, use Instagram to add luster to your Christmas campaign. Festive shots and gift inspo are the perfect way to grab consumer’s attention and take advantage of targeted hash-tagging to reach your audience. If your audience is large enough, don’t forget to incorporate content into Stories for longer shelf life. Don’t forget you can post content which is older than 24 hours old, giving you, even more opportunity than ever before to plan ahead.
If you haven’t been adding shop-able tags to your posts and stories, then you’re missing out on some serious consumer spend! Make it as easy as possible for consumers to click and buy across your social channels, from tags through to links.
Use Facebook Live to introduce new items just in or gift ideas in store. Video can be a powerful way to tell your story and offering the viewer unique content that connects with your audience directly. Facebook Live also drives more engagement than standard video content so give it a go!
Christmas gift buying can be stressful and challenging with so much ‘noise’ out there so think about how you can help your customers. Sharing great gift ideas with your audience or top tips on gift buying across your social channels can be a great way to get more shares, greater visibility and ultimately interest in your brand. Done well, this should translate into increased traffic to your online store or greater footfall to your bricks and mortar store!
Plan ahead. At this time of year especially, your business will probably be busier than ever so planning is even more imperative. Our Social PR team plan weeks ahead throughout the year but around the Christmas period, even further ahead, so don’t get caught out and miss out on those lucrative opportunities that great social media marketing can bring.