As an Award-Winning Luxury PR Agency, we’ve worked with numerous luxury brands across a broad spectrum of industries. Whether it’s a high-end aesthetics clinic, luxury dog accessories or interior designer services, our experts share six luxury marketing strategies that will work for you.
Elevate Your Social Media Content
Regardless of how many followers you have or how great your reach, your social media channels reflect your business. If you think that your social media channels aren’t crucial in your SEO and brand discovery, then Google your brand and the likelihood is that it will pull through your social media channels on the first or second page of results.
Ignore your disused or forgotten channels at your brand’s peril.
Upscale Your Website Content
Whether you are building a luxury beauty brand or interior design business, attracting visitors to your website is one element of your luxury marketing strategies. Keeping them on the site and encouraging them to return for a reason is another crucial aspect. Your website content is there to support your SEO efforts but also to engage and entertain your visitors. Establishing your brand as an authority in your field is just one of the many objectives that our certified copywriters and qualified journalists focus on in their content creation.
Target The Right Customers With Your Advertising Efforts
If Google Ads are part of your marketing strategy, ensure that you eliminate searches for ‘cheap’, ‘budget’ etc. Excluding negative words in your ad spend will ensure you target the customer who will purchase from you. Knowing where your customers ‘hang out’ is also essential. Perhaps they are more active on Instagram than Twitter?
Invest In Your Staff Training
No matter how slick our luxury marketing and PR efforts, if a consumer’s first experience with a buyer enquiry or issue with their purchase client side is less than favourable, you are on a losing streak.
The person answering the phone or replying to your emails should have had customer service training with monitoring and guidance. But, unfortunately, too many companies don’t invest in this area to their long term cost and reputation.
Align Your Business With Influencers
Influencer marketing can be a solid investment for your brand or services. However, your luxury marketing strategies should be to pick and choose with care. Many so-called ‘influencers’ buy their ‘active’ followers, resulting in big follower numbers, spammy comments, and zero return for your brand investment. Working with a professional Social Media Agency means that you have an experienced guiding hand in this area.
Appoint A Luxury Marketing Professional
Appointing a marketing professional is going to be crucial to your brand awareness and future success. We have won numerous awards for our luxury PR services, including Best Luxury Lifestyle PR Company 2018, Luxury Equestrian Fashion Marketing Agency Of The Year 2019, Best Luxury Focused PR & Social Media Marketing 2020 & Best Luxury Lifestyle PR Company 2022. Be sure to choose with care. Client retention, reputation and results should be top of your agenda when looking at agencies. Remember you want to be working with a Team that you enjoy talking to and feel that they are a valuable extension of your team.