To introduce gift and interiors store, La Di Da Interiors to a broader marketplace. An established brick and mortar business based in Hampshire, the brand wanted to expand their online business and presence. With minimal marketing budget, they wanted to a national presence with a good return on ROI.
MirrorMePR recommended focusing media attention on their ever-expanding collection of unusual gifts that you wouldn’t find on the high street. Cherry picking items that we felt the press would love and feature. We also nurtured the client’s growing interior design business by seeking out and creating ‘expert’ slots across the media, including regional digital TV channels.
The brand is regularly featured in the media and titles to date include The Times, Living Etc, The Daily Mail, The Daily Express, Yahoo, The Lady, Homes & Gardens to name just a few. Footfall to the store continues to grow with new customer growth thanks to the local opportunities created through greater brand visibility. Since we started working with them, to date they have had over 4 million non-social reach and nearly one million reach on their social channels. Their growth is supported by high value backlinks achieved by our PR efforts resulting in over 1,374 backlinks and a domain authority of 35. Big peaks were also noted in traffic relating to media coverage
