To introduce gift and interiors store, La Di Da Interiors to a broader marketplace. An established brick and mortar business based in Hampshire, the brand wanted to expand their online business and presence. With minimal marketing budget, they wanted to a national presence with a good return on ROI.
MirrorMePR recommended focusing media attention on their ever-expanding collection of unusual gifts that you wouldn’t find on the high street. Cherry picking items that we felt the press would love and feature. We also nurtured the client’s growing interior design business by seeking out and creating ‘expert’ slots across the media, including regional digital TV channels.
Advising the client across all aspects of their business, we were able to increase their website traffic and sales considerably in the first 12 months, and it continues to grow with orders now coming from across the UK. The brand is regularly featured in the media and titles to date include The Lady, The Daily Express and Wedding Ideas as well as numerous regional luxury titles. Footfall to the store continues to grow with new customer growth thanks to the local opportunities. Over the past 12 months, they have 100% positive mentions online with 36% of traffic to the site being direct and peaks noted in traffic relating to media coverage. An increase of 471% increase in traffic to their website.
