Challenge
To introduce the new equestrian collection from an iconic brand to the equestrian community with the emphasis on heritage, style and function.
Time Delivery: Imminent
The Solution:
Invite key equestrian influencers, media and elite riders as guests to the official general media launch on the premise of both social and editorial mentions. MirrorMePR also set up rider appointments to attend the Hunter trade stand at Gatcombe Horse Trials to introduce them personally to the brand and gift them a pair.
The Result:
Extensive equestrian editorial secured covered a range of mediums, encompassing print, digital and social. A greater understanding of the brand positioning and design philosophy. Conversations being had amongst the equestrian community about the launch and new products. Combined reach in excess of nearly 1.8M.
