The MirrorMe Canine PR Team adore dogs, and our beloved pooches regularly feature across our social channels as a result! We also work with ‘doggy influencers’ across our various brands. So, what do we look for in a doggie brand ambassador, and how can your fur friend become ‘Insta Famous’?
Sniff Out The Right Social Platform
Choosing the right social media platform is essential, and Instagram is currently the most popular channel for influencers both human and dog. Including the right hashtags on your posts, means that you will also have the plenty of opportunity to reach lots of new brands and businesses.
If you are creating an account for your dog, ensure that it reflects your dog’s personality. If your dog has oodles of personality then reflect this in your content. Keep the tone and type of posts similar in their look and feel. Your Instagram feed should have a consistent look and feel about it. Post photos regularly. Even if you can only post once a week, try to stick to that regular number throughout the year. Post regularly and engage with your followers too (as your dog of course!) with comments. If someone leaves your dog a comment, then make sure you reply and keep the conversation going!
Follow My Lead
When you first start your account, you might find it tempting to buy followers in order to make your Instagram account look more popular. However, not only is Instagram cracking down on fake accounts and bots, but agencies such as ours can review your audience demographics. Buying your followers not only devalues your ‘brand’ but is unnecessary. Even accounts with a small following can be of interest to dog brands if they have good engagement and relationships with their followers.
Good photos will increase your engagement levels and these days all you need is a phone with a good camera and an artistic eye. Make sure that your dog is always in focus you have a lovely clean background. Instagram is all about beautiful photography, so don’t let a messy background ruin your photos.
Working Like A Dog
Don’t give up your day job just yet. With thousands of doggie accounts out there, there is a lot of competition. However, there will always be exceptions to the rule, but even if you don’t earn any money, you may still reap some (dog) rewards. Delicious dog treats, interactive dog toys or lunch with your dog at a fabulous dog-friendly pub could be available in exchange for a sponsored post on his or her Instagram feed.
Model For The Day
If your dog does get spotted by a brand or pet agency, you have to be honest about his temperament and manners. Be realistic about his or her attitude to strangers or new environments. Good manners are essential for any dog but especially a dog on a photo shoot or film set. Toilet training your dog is necessary and basic commands are a bonus. If you can teach your doggie a few tricks, they are always well-received and make for a great picture.
Talk To My Agent
Some Influencer Marketing agencies do take dogs on their books and work on percentages for any bookings, but it’s important to read the small print before signing up. Animal agencies which supply animals for the TV and film industry may also be interested in your dog, but bear in mind that they will normally expect more than just good looks in your dog for any acting roles.
Enjoyed reading this blog? You might love trying “10 Games Your Dog Will Love“, written by our canine PR team!