CASE STUDY Freddie Parker

Challenge:

Freddie Parker was a relatively new British designer brand with a unique equestrian slant and heritage, selling their brand of tailored shirting for men and women and homeware.

Our objectives were to reconnect with the brands’ strong racing roots and promote their collection of shirting with a stylish and fashionable twist. To use the marketing budget efficiently to create some ‘noise’ surrounding the brand across all mediums and add a distinctive slant, which would engage and inspire.

Time Delivery: Over six months

The Solution:

MirrorMePR had to stay true to the client’s classic design roots, but set them apart from competitors and showcase their individuality and versatility. MirrorMePR appointed a top London fashion stylist and hat designer to create a one-off bespoke advent grade hat made entirely from the brand’s shirts, in time for a promotional push before Ascot. The client commissioned the stylist to style and shoot the final images in keeping with the look and feel of the campaign.

The Result:

Editorial secured covered a range of mediums, encompassing print, digital, social including key equestrian fashion bloggers with a total reach of over 23K. The campaign also gave the opportunity to connect with a broader audience. Visibility and interest for the brand continued to resonate following posts from the stylist and media keen to involve and promote the brand’s line of shirts with renewed enthusiasm.

Sue Bryant, MD and Head Designer Freddie Parker said:

“MirrorMePR came up with the concept and managed every aspect from idea through to sourcing a stylist, design briefing and final photography. A typical example of how they create, instigate and deliver every time.”