Challenge:
Freddie Parker was a relatively new British designer brand with a unique equestrian slant and heritage, selling their brand of tailored shirting for men and women and homeware.
Our objectives were to reconnect with the brands’ strong racing roots and promote their collection of shirting with a stylish and fashionable twist. To use the marketing budget efficiently to create some ‘noise’ surrounding the brand across all mediums and add a distinctive slant, which would engage and inspire.