Social media is powerful way to promote your equestrian brand and products. As qualified experts in equestrian social media management, we manage a large number of our client’s social media channels for them. We also use social media to share your website content and blogs.
The MirrorMePR social marketing PR team share a few of their secrets…
Do Your Research
Do you know who your customer is? What do they like and love? Unfortunately, some equestrian brands ignore their customers and go off on a tangent, creating content that they personally love but not necessarily what they customers like. Monitoring your audience is crucial for building engagement. After all, if you’re posting content you love, and your social media audience doesn’t, it defeats the point of equestrian social media marketing!
The Perfect Picture
Imagery is going to be critical to the success of your channels so don’t expect your social media agency to perform miracles if you don’t have an extensive library of images for them to work with. If you are very particular about your visual content, then you need to do your own shoot and supply your equestrian marketing agency with content. Expecting them to shift through stock libraries and pull the best images up is time-consuming, and you have to accept they will never be precisely the kind of content you would want.
As equestrian copywriting experts, we know how important the words that accompany your posts are. They can make the difference between great engagement and no engagement. Which is why considerable thought goes into the written content, and the same goes for hashtag optimisation for Twitter & Instagram.
Invest A Lot Of Time
Yes, we hear you. If you’re running your own business, you don’t have the luxury of time.
However, if you are wanting to build your audience and start conversations with the right people, you have to invest time and energy (and money) in using tools that take some of the guesswork out of audience profiling, and also collates analytics. Reviewing these regularly to determine what kind of content resonates with your audience, and what doesn’t, is vital. It’s no good posting content again and again if your audience doesn’t like it. We plan our clients content in advance and will often reshuffle content or make tweaks to scheduled content. Using a scheduling platform will also allow you to plan content and ensure that critical messages are included.
Appoint The Experts
Don’t have the time or the knowledge? Discover why clients choose our qualified Equestrian Social Media Management And Services to help their businesses grow their social presence. With over 30 years collective experience our qualified team have a wealth of experience. We are the voice of numerous equestrian brands across many different social media channels. Our knowledge and expertise in equestrian social media management is exceptional and our results speak for themselves. As qualified journalists and creatives we know how to create engaging content and social media campaigns. If your equestrian company is in need of some help, why not drop an email to our social marketing team. Let your equestrian brand or equestrian product gallop ahead of the competition!
If you enjoyed this blog, you might also find our “8 Benefits Of Social Media“ an interesting read, written by our social marketing PR team.