Challenge:
Buddy & Bone is a new luxury vegan leather dog brand based in London with a passion for fashion. They appointed our Pet Brand Marketing Services to raise their profile and target key media in the autumn of 2020, leading up to the Christmas push.
Their decision to seek PR support was due to a much larger, commercial competitor brand looking to launch a new line of vegan dog collars and leads.
The client wanted to ensure that they were established with the press, knowing that they were the first and original London doggie brand.