As the seasons change, country dwellers get ready for a change of clothes as outdoor pursuits calls for practical wear that works for winter.
Fortunately, more and more brands are realising the need to incorporate technical elements into their fashion designs if they have any hope of the countryside lovers buying into the range. With the Chelsea brigade marching out in their Hunter wellies at the first sign of a shower, country folk (including the Country PR team at MirrorMePR), turn to their wardrobe for inspiration and protection against the elements.
Waterproof, showerproof and breathable are three big buzz words which have hit country clothing over the past couple of seasons and even classic tweed has been given a Teflon coating to ensure you are suitably dressed, whatever the weather. Baggy, unflattering fleeces have given way to cashmere and lamb’s wool knitwear, which combine the essence of country with all the fashion styling of Paris or Milan.
Cords teamed with a polo neck, poncho and finished with tall leather country boots and a rucksack is a look which would take you from Knightsbridge to the Kent countryside with ease and with the continuing strength and rise of quintessentially British brands; this look is not only distinctive and unique to the UK, but coveted by lifestyle and country magazine editors, worldwide.
Think Kate Middleton and you’re on the right lines.