Everyone’s on it, but not everyone knows how to use it. What are we talking about? Social media. Our Social Media Marketing Team share their top eight social media marketing reasons for ensuring that your band has a strong social media presence:
1. Build Customers Relations
Your social channels are not a one-way conversation. Connecting with your customers through a conversation on social media is more critical than ever. Whether it’s to address a complaint in a comment or merely saying thanks for a compliment about a product or your brand. Building your customer relationships on your social channels should be a priority.
2. Increase Your Brand Awareness
Alongside your traditional / luxury PR & Marketing, Social Media Marketing (when done well) can open up a whole new world of visibility for your brand and products. Strategically planning your social media content means your brand message will sit seamlessly with your print and digital campaigns
3. A Loyal Following
A study published by Convince & Convert found that 53% of Americans who follow brands on social media are more loyal to those brands. Makes total sense to us. Afterall, given a choice, wouldn’t you rather spend money with a friend than a complete stranger who had the same product for sale? Think of your social channels as an opportunity to build relationships and trust.
4. Positive Actions
Every blog you write, every post you create and every interaction that you have as a brand gives you the opportunity to convert into a sales lead and sale. As experts in luxury PR, we know that ignoring comments and discussions about your brand online means that you will miss out on valuable opportunities to engage and build your reputation.
5. Increase For Decrease Spend
What you spend on your social media marketing team is money well invested. From the type of content they create and post to their brilliant composed responses through to the overall interaction on behalf of your brand is a small price to pay. Look at the considerable value they bring to people not only discovering your brand for the first time but also to the fact that you don’t even have to think or worry about your brand’s on-going reputation and presence online. The time you also save as a company can then be refocused on other areas of the business for increased productivity. Social Media is more than just a post and appointing a qualified team of experts will make the difference in how you spend your marketing budget with more significant results and a better return on investment.
6. Take It Higher
Social Media marketing is well known for its high conversion rates. As experts in luxury PR, we know a significant factor for this is the ability for the brand to be seen as more humanised through its reaction and communication with their audience. It’s important to remember that people like to do business with other people, not big faceless corporations. Make your brand the ‘person’ they love to do business with.
7. SEO for AB Fab Ranking
Having a strong social media presence should be part of your SEO focus. Why?
It’s no longer good enough merely focusing on updating your blog and optimising your meta descriptions and links. We know from managing our client’s channels that all that valuable content we are writing for their websites needs to be seen and read. That’s where your social channels offer exciting opportunity and traffic opportunities.
8. Be Competitor Savvy
The likelihood is that your competitors are already on the social media bandwagon. There is also a possibility that they are doing pretty darn well in this area. Make sure that you don’t let your social media marketing take a back seat in your luxury PR game plan. The sooner you start, the sooner your brand will begin to reap those rewards.