As marketing experts, we know what it takes to grow a small business or brand. In this business blog, we share 5 of our expert marketing tips for beginners so you can get a head start on your competitors!
Know Your Customer
To target your customer, you need to know who your customer is. Do your research and make sure your tone of voice is consistent across your brand presence in print and online. Whether you are a new brand or an established business, knowing your customer is imperative for future success. It is a proven winning marketing strategy.
Harness The Power Of Social Media
Social media can be a powerful tool for any business when used correctly. Discover which platform works best for you by regularly monitoring your brand’s channels. As Social Media Experts, we know which metrics to watch and how to adapt to algorithm changes and shifts in sentiment. Be flexible in your approach to managing your social media channels. Choose the social media channels that work best for your brand and business and where your customers hang out the most.
Supercharge Your SEO
We can’t get over emphasis the importance of SEO, whether you have an E-commerce site or simply a website selling your services or business. SEO is king, and focusing on creating great content and backlink building which helps to optimise your SEO, is money well spent. Supercharge your SEO with skill and reap the benefits!
Be Consistent
Dipping in and out of posting on your social media channels or chaotically updating your website is not a great marketing target. Planning and being consistent in your marketing is preferable. There are lots of planning and scheduling tools online, which you can take advantage of. For example, Planoly has a free option that enables you to draft, plan, and schedule your social media channels.
Invest In Your Marketing
As your business grows, you will find yourself becoming more time poor and more prosperous. So it makes time to delegate your marketing efforts elsewhere, whether it’s business coaching calls to help you prioritise your workflow or handing over the management of your social media channels to the experts. At some point, you need to decide to invest in your marketing to continue to grow.
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