As qualified experts in social media, we manage a large number of our client’s social media channels for them. In this blog, the MirrorMePR social marketing PR team share a few of their secrets.
Do Your Research
Do you know who your customer is? What do they like and love? Unfortunately, some brands ignore their customers and go off on a tangent, creating content that they personally love but not necessarily what they customers like. Monitoring your audience is crucial for building engagement. After all, if you’re posting content you love, and your social media audience doesn’t, it defeats the point of social marketing!
The Perfect Picture
Imagery is going to be critical to the success of your channels so don’t expect your social media agency to perform miracles if you don’t have an extensive library of images for them to work with. If you are very particular about your visual content, then you need to do your own shoot and supply your agency with content. Expecting them to shift through stock libraries and pull the best images up is time-consuming, and you have to accept they will never be precisely the kind of content you would want.
As copywriting experts, we know how important the words that accompany your posts are. They can make the difference between great engagement and no engagement. Which is why considerable thought goes into the written content, and the same goes for hashtag optimisation for Twitter & Instagram.
Invest A Lot Of Time
Yes, we hear you. If you’re running your own business, you don’t have the luxury of time.
However, if you are wanting to build your audience and start conversations with the right people, you have to invest time and energy (and money) in using tools that take some of the guesswork out of audience profiling, and also collates analytics. Reviewing these regularly to determine what kind of content resonates with your audience, and what doesn’t, is vital. It’s no good posting content again and again if your audience doesn’t like it. We plan our clients content in advance and will often reshuffle content or make tweaks to scheduled content. Using a scheduling platform will also allow you to plan content and ensure that critical messages are included.
Appoint The Experts
Don’t have the time or the knowledge? Discover why clients choose our qualified Social Media Services to help their businesses grow their social presence. If you’re in need of some help, drop an email to our social marketing team.
If you enjoyed this blog, you might also find our “8 Benefits Of Social Media“ an interesting read, written by our social marketing PR team.