Want to know how to run your equestrian social media channels perfectly? Equestrian social media channels are an awesome way to help promote and sell your equestrian brand story and your equestrian products or services. In this equine business blog, the MirrorMePR Equestrian Social Media Team share their top 5 tips to help transform your equestrian social channels.
Do Your Equestrian Social Media Research
Do you know who your equestrian social media customer is? What do they like and love? Unfortunately, some equestrian brands don’t do their research into profiling their target customers. Equestrian brands can be guilty of ignoring their customers and go off on a tangent. Creating content that you personally love, may not necessarily be what your customers like. Monitoring your audience is crucial for building engagement. After all, if you’re posting content you love, and your social media audience doesn’t, it defeats the point of equestrian social media marketing!
The Perfect Picture
Imagery is going to be critical to the success of your channels so don’t expect your social media agency to perform miracles if you don’t have an extensive library of images for them to work with. If you are very particular about your visual content, then you need to do your own shoot and supply your equestrian marketing agency with content. Expecting them to shift through stock libraries and pull the best images up is time-consuming, and you have to accept they will never be precisely the kind of content you would want on your equestrian social media channels.
Organising your own photo shoot is a good solution if you really want good quality, unique and personalised content. We help our equestrian clients choose the right equestrian photographers for their brand and even help with setting up the shoot, model casting and location finding. We even art direct on the shoot to ensure we get the right content out of your investment in the photo shoot day.
Word Up
As equestrian copywriting experts and qualified journalists, we know how important the words that accompany your posts are. They can make the difference between great engagement and no engagement. They make the difference between someone clicking onto your website or not. The distinction between making a sale or no sale. Which is why considerable thought should also go into the written content of your equestrian website. Your website blog content is so important. The same goes for your hashtag optimisation for Twitter & Instagram.
We keep up to speed on social media marketing trends so that our clients have the very best social media management service but bad grammar, spelling mistakes and copy that is lack lustre will all have an impact on your the success of your channels, your brand’s image and ultimately the quality of your product or service. Choosing a creative equine marketing agency that can manage your social media channels with confidence is hugely important.
Invest A Lot Of Time Into Your Equestrian Social Media
Yes, we hear you. If you’re running your own business, you don’t have the luxury of time. How can you possibly fit everything in as well as concentrating on your equestrian social media channels? You have to invest a lot of time into planning your equestrian social media if you want to see results!
If you are wanting to build your audience and start conversations with the right people, you have to invest money in using the right people. Getting an experienced social media team onboard will instantly help elevate your equestrian social media channels. They will use tools to take the guesswork out of audience profiling and to collate analytics. Reviewing this data regularly to determine what kind of content resonates with your audience, and what doesn’t, is vital. It’s no good posting content again and again if your audience doesn’t like it.
Plan Your Equestrian Social Media Channels
We plan our clients content in advance and will often reshuffle content or make tweaks to scheduled content. We’ll also change tact if we feel that the audience has become stagnant and grown in a different way. Social media listening is so important and that’s where using an expert is imperative. Using a scheduling platform will also allow you to plan content. You can also ensure that critical messages are included but that in itself takes up time. As an equestrian agency we invest into agency tools that help achieve better results for our social media clients.
Appoint The Equestrian Experts
Don’t have the time or the knowledge? For your equestrian social media channels to do well, you need to appoint the experts. Discover why clients choose our qualified Equestrian Social Media Management And PR Services to help their businesses grow their social presence. With over 30 years collective experience our qualified team have a wealth of experience. We are the voice of numerous equestrian brands across many different social media channels. Our knowledge and expertise in equestrian social media management is exceptional and our results speak for themselves.
As qualified journalists and creatives we know how to create engaging content and social media campaigns. If your equestrian company is in need of some help, why not drop an email to our friendly, helpful team. By appointing the best in the equestrian industry, you are giving your equestrian brand or equestrian product the opportunity to gallop ahead of the competition!
