We were thrilled to sponsor the blogger awards in conjunction with blogger site Haynet Blog last year and it’s an area that continues to grow for us as an agency. The reach and potential which is offered by working with the right bloggers has helped us achieve great results, feed key stories through to the consumer and help build brand authority amongst communities which otherwise our clients might not have access to.
Just as any industry there are good and bad and we’re lucky to have worked with some great bloggers, so what makes a great success story for us? Obviously results are important but there are many other factors:
Bloggers who operate their businesses like any other media outlet are a joy and those who take a professional stance on delivering on deadlines are much loved too!Listening to briefs and working together with us to create fantastic features in which they help showcase the brand in their own signature style are vital for a successful partnership. Long may it continue!
